Businesses that offer telemarketing services often anticipate or expect that every telemarketing campaign is a sure-shot way to bring business. They, however, need to understand that each campaign has a different purpose and short- or long-term goal associated with it.

Certainty is one of the most crucial prerequisites of effective telemarketing. No matter whether you are in the USA or any other part of the world, if you wish to achieve excellent results in sales, you need to have an

Whether your business focuses on digital or traditional marketing or a combination of both, you need more than well-trained marketing executives and persuasive scripts to generate conversions. In addition to these two prerequisites, a feature-rich telemarketing software solution is also

When it comes to any form of marketing, customer retention is as important, if not more, as customer acquisition; in fact, many industry experts regard it as the more difficult feat to achieve among the two. As thousands of brands

Telemarketers regularly encounter unresponsive leads while using a paid-for consumer lead list. The key reason potential leads from a consumer lead list do not show any interest in the offers of telemarketers is that they simply cannot trust an unknown

Lead qualification is a tough nut to crack, even if the telemarketer is smart at communicating with the prospect. It is a common practice to buy business lists from third parties and send them over to the telemarketing team so

There has been a tremendous improvement in the telemarketing industry in the past few years and most of the credit goes to third-party US calling data providers. Businesses no longer need to depend on the yellow pages and contact each

A recently released Canada Post report shows that telemarketing constitutes 23 percent of the total amount of money spent on advertising, in Canada. A large sum out of this total amount is spent on heavy fines for not following proper