12 Apr
Businesses that offer telemarketing services often anticipate or expect that every telemarketing campaign is a sure-shot way to bring business. They, however, need to understand that each campaign has a different purpose and short- or long-term goal associated with it. In other words, telemarketers need to follow different approaches to managing various types of telemarketing campaigns. Small businesses or businesses that are new in the arena of telemarketing encounter different roadblocks that prevent them from converting leads to real business. In this blog post, we will talk about three major roadblocks or challenges and their solutions.
1. Data Management
This old saying is true that “Data is King.” Regardless of whether you are a business owner and trying to select the right target audience for a telemarketing campaign or an Account Manager, who is sorting out existing contacts to generate qualified leads, data is important. Using outdated and inaccurate data when running your telemarketing campaign can be disastrous. In this way, you will hardly be able to sell your product or service to your target audience, and also may end up breaking telemarketing rules by making unsolicited calls.
Solution
Hiring the services of an online list vendor that offers high-quality B2B and B2C small business lists may prove to be an ideal solution to your data dilemma issue. These list vendors provide presorted call lists based on various demographics such as business revenue, the number of employees, industry, and so on. In addition, you get access to thousands of important customer information. Considering the nature of your business, you may choose filters such as age, income of the household, credit rating, and market value of their home. These business and consumer telemarketing lists are updated periodically to ensure accurate data.
2. Defining the USP
Unique Selling Point (USP) never loses its significance in marketing, and telemarketing is no exception. In a highly competitive marketplace, your product or service should define a USP that helps you have an edge over your competitors. Identifying a USP makes your product unique and appealing to consumers. It is, however, difficult to convey your USP to customers through telecalling.
Solution
Developing a USP begins with the understanding of your own product or service what can it offer to customers that others can’t. A well-defined USP can make your brand memorable and stand-out from others. You should also consider current key industry trends at the same time. To make sure that your prospective customers recall your product/service, you need to communicate your USP through branding after carrying out detailed market research.
3. Reporting
In the context of reporting, information such as the number of calls made and the number of appointments generated is of immediate interest to telemarketers. Other types of data related to “not interested” calls may also prove to be useful as it gives an insight into the prospects’ likes or dislikes and buying behavior. Analyzing this data and doing remarketing campaigns based on it may turn these contacts into prospects in the future.
Solution
Installing a call analytics software that includes a dialer software can help you explore the effectiveness of your sales calls. Features of such software include Call Tracking and Call Reporting that provide you an in-depth analysis of all the outbound telemarketing calls.
Conclusion
The challenges mentioned in this post are not exhaustive, and small businesses may encounter other issues depending on the nature of their business. If you are looking for solutions to similar or different challenges, feel free to contact our telemarketing experts for a no-obligation consultation.