Category: Blog

The corporate decision makers usually seek refuge behind the gatekeepers to stay away from the reach of persistent telemarketers. The gatekeepers might ask marketers to send an email instead of calling, or tell straightforward that the bosses don’t take sales

Telemarketing, surprisingly, is considered one of the most outdated marketing strategies by a lot of businesses. Though it is true that telemarketing calls may seem to be quite annoying, especially when you are attending an important meeting, and so is

Telemarketing may well be the first word in the book of marketing and lead generation. It is a crucial aspect in the field of marketing. Two important prerequisites for any successful telemarketing strategy are impactful telemarketing scripts and reliable call

Despite delivering their best efforts and leveraging state-of-art technologies and systems, telemarketers often have to face ‘low employee engagement, which always has a notable impact on their business. According to Gallup, a company known for opinion polls, the worldwide figure

While the use of live chat to drive sales and increase customer engagement is not a new practice, this business strategy is winning more fans than ever before. According to a study conducted by  ATG Global Consumer Trend, currently 90

In the middle of a meeting, movie or family dinner – telemarketing calls had become an intruder in the personal and professional lives of US citizens, until the introduction of the National Do Not Call Registry back in 2004. To

Telesales has enabled countless businesses to connect with millions of customers and generate billions of dollars through business leads. Though the strategy is still going strong with no signs of slowing down,  the way it is executed has undergone radical

Though telemarketing is an effective way to reach out to potential and existing customers, the flipside, however, is that the telemarketing industry has become infamous for deceptive and overly aggressive selling tactics, especially during the last few years. In order

B2B telemarketing is one of the most efficient and cost-effective marketing tools for businesses across the world. Marketers use telemarketing because the response rate is higher compared to other direct marketing alternatives, along with a fairly low cost. However, while

No business can effectively run with just one marketing channel. While social media and email marketing are quickly becoming marketers’ favorite inbound marketing tactics, telemarketing hasn’t lost its charm. It still occupies a compelling position in a business marketing campaign