While many realtors look forward to visiting properties with their established clients, a lot of real estate professionals don’t enjoy a task that’s often necessary for them to attract new clients — cold calling. If you dread the mere thought of cold calling, use our cold calling tips to overcome your reluctance to contact people you don’t know so that you can become a more successful real estate agent
Cold calling is similar to a knock on the door. It is about making that first connection and understanding the level of interest in the product/service you offer. Best yet, its a chance to make a sale. A successful cold call can get you in the door, so you can then build the trust and pitch your offer/solution. With a bit of planning and research, cold calling in real estate is a valuable way to win new customers.
When you’re looking at a long list of real estate cold calling numbers, it can be intimidating. Instead of looking at every line on your list as an opportunity for you to be rejected, look at every number as an opportunity for you to introduce yourself and your business to someone who may become a long-term client or even a friend. Look at it this way — there are plenty of individuals out there who are looking to buy or sell property, and you’re in the perfect position to help them. Introducing yourself and your services by cold calling isn’t just benefiting you — it also has the chance to benefit the people on the other end of the line.
The first step to getting the targeted call lists you need is to find a trusted company that has affordable real estate call lists for sale. At TelephoneLists.Biz, we have real estate calling lists for sale that target specific zip codes. Our ability to produce lists of affordable real estate leads and phone numbers will prevent you from wasting time contacting people in areas that don’t produce the best prospects.
In order to be successful with the real estate cold calling lists we have for sale, you’ll need to practice how you’ll behave when you’re on the phone. Use a tape recorder and mirror when you practice what you’re going to say to your prospects. Tape what you’re going to say and then listen to your recording to make sure your voice conveys a sense of familiarity that will put your prospects at ease. Observe your facial expressions and body language as you’re speaking. If you look uncomfortable while you’re talking, your voice will come across as strained, which can be off-putting to many prospects.
One of the smartest things you can do to succeed with your real estate cold calling is to use one of our scripts for cold calling. While it’s highly unlikely that you’ll follow a sales script verbatim, it can still be a useful guide that can help you stay on point and get a conversation going in the direction you want.
Below is a series of scripts that will help real estate agents make cold calls dialing by hand or using telemarketing software to expand their sphere of influence, advertise an open house, or contact potential buyers and sellers about real estate listings. Make sure you know basic phone sales tips as well as best times to call before starting your the outbound calling efforts!
This script is useful in making a call to an established contact. You can use that contact to start building and expanding your sphere of influence.
Hi, is this __________? Hello, __________. This is [your name] from [your company name]; I’m calling because I’m working on building and expanding my real estate business, and I’m hoping for your support. Would it be all right if I contacted you from time to time about current real estate options?
Great, thank you so much. I was also wondering, do you know of anyone who might be interested in buying or selling real estate in the near future? [PAUSE]
It’s okay if nobody comes to mind. Would you do me a favor and ask around to see who may be looking? [PAUSE]
Great, thank you again. Please feel free to give my name and contact information if you find someone who’s interested. [PAUSE]
Terrific! Thank you, __________. I’ll call you again next month if I don’t talk to you before then. Have a great [day/afternoon/evening].
This script is useful for bringing an impending open house to the attention of potential buyers, while also getting your name and company information established with potential customers.
Hi, is this __________? Hello, __________. This is [your name] from [your company name]; I’m calling to let you know that I’ll be holding an open house at [address] on [date] from [time]. I’d like to invite you to stop by and see the property, and I was also wondering if you know of anyone else who might be interested. [PAUSE] Great! I hope you can find the time to stop by; it would be great to meet some of the neighbors. [PAUSE] Yes, and if you think of anyone who might be interested in buying or selling, please feel free to give them my contact information. Thanks so much for taking the time to speak with me today, __________. Have a good [day/afternoon/evening].
This script will help you call to advertise a new listing in the recipient’s neighborhood. It will also establish you as a real estate agent who’s interested in working with the local consumer base.
Hi, is this __________? Hello, __________. This is [your name] from [your company name]; I’m calling to let you know we’ve just listed your neighbor’s home at [address], and I was just wondering if you know of anyone who might be interested in moving to your neighborhood. [PAUSE]
I understand if no names come to mind right now. One last question, __________. Do you know of anyone who might be interested in buying or selling in the near future? [PAUSE]
If you think of anybody, feel free to give them my contact information. Thanks so much for your time, __________. Have a fantastic [day/afternoon/evening].
Now that you’ve created a real estate cold calling script for every type of potential call, it’s time to get on the horn. The following tips will help you maximize your phone time and cold calling success:
Once you’ve nailed your cold calling script and tactics, you’ll be well on your way to landing new customers — even during slow seasons.