Telesales businesses across the US and Canada know that good telemarketing lists are crucial to their success. If you have a good call list, telemarketing is a cost efficient, direct way to connect with a vast group of prospective customers across geography and time zones. If your call list is outdated, contains irrelevant information, or targets the wrong audience, telemarketing is phone SPAM and frustrating for everyone involved.
For a small businesses, telemarketing can be invaluable tool as it saves a considerable amount of time and money that would have otherwise been spent sending a team to conduct door to door selling. Closing a sale through telemarketing can be five times more cost effective than sending a salesperson in person. With effective telemarketing, businesses can sell their products from any geographic distance and expand their sales territory.
If your targeted customers are located in hard-to-reach places, telemarketing is
what determines the success of your telemarketing campaign
Although telemarketing is considered to be one of the most effective ways of converting leads into customers, all of your efforts will be wasted if your call list data is insufficient. Your efforts will be costly in money and human resources. Whether you decide to create a telemarketing list on your own or seek help of a third-party, priority number one is the quality and validity of the list data. A good telemarketing list will be “fresh,” meaning up to date, and have the call leads you know are most likely to convert to your customers. A good list will also enable you to filter, sort and retarget your calls for a higher-conversion rate.
Since its inception, the Do Not Call Registry option has had a profound impact on telemarketing industry in Canada and the US. Making a telemarketing list on your own isn’t easy, especially when there are chances of getting penalized if the customer registered for Do Not Call makes a complaint following your call. When you source your telemarketing list from a reliable third-party, the chances of getting a more precise list increases.