If you’re a banking sales representative, you probably think it would be fantastic if people lined up outside your office wanting to invest in alternative investments like mutual funds every day. While we think that would be wonderful too, it just doesn’t happen. Selling bank products and services typically requires you to be proactive when it comes to generating sales leads.
If you’re looking for advice about how to sell bank products and services, you’ve come to the right place to learn some tips. Cold calling can be an efficient way to attract new business and increase the likelihood that your cold calling efforts will be successful. Here are a few pieces of advice that can help you succeed with cold calling:
While the tips provided above can help you with cold calling, being familiar with some cold calling best practices can also be beneficial. One that’s often overlooked is to dress for the meetings you ultimately want to schedule with your prospects. Even though your contacts can’t see what you’re wearing, you should still dress professionally when you’re reaching out to leads. Doing so will help you maintain a professional demeanor throughout your cold calls.
Learning from others, especially those who secure more appointments and generate more sales than you, is another valuable best practice. Ask successful cold callers what their secrets are and listen in as they make cold calls, taking note of their tone and talking points so you can work them into your sales script and conversation style.
Now that you’re familiar with some tips and best practices that can help you improve your cold calling results, it’s time to review some cold calling scripts you may want to use. While the scripts provided below discuss specific products or services, you can easily adapt them for different purposes.
Here are some banking cold calling scripts you might want to consider using:
Hi, [Prospect Name]. My name is [Your Name], and I’m calling from [Bank Name]. I wanted to tell you that you can buy a variety of securities through our financial institution. I would appreciate the opportunity to discuss some options with you — options I can tailor to suit your specific needs and goals. Are you free to meet with me on Thursday or Friday of this week? [Pause] Great! I look forward to seeing you in my office at 1:30 p.m. on Friday. Thank you for your time.
Hello, [Prospect Name]. I’m [Your Name], and I work for [Bank Name]. As you may know, consumer loans are a big part of financial management for many bank clients just like you. We have several consumer loans available that may allow you to consolidate debt, pay off your home or car faster or make your children’s college tuition more affordable. I’d love the chance to tell you more. Are you available for a brief meeting this Wednesday or Thursday? [Pause] Wonderful. I look forward to meeting with you at your home at 5 p.m. Thursday evening. Thank you.
Hi, [Prospect Name]. I’m [Your Name], and I’m calling to tell you about the safe deposit box services available through [Bank Name]. As you know, safe deposit boxes are an affordable way to keep your valuables and important documents safe. I’d like to explain how useful our safe deposit boxes are in keeping your most precious and vital belongings secure. Will you be able to meet with me briefly later this week, say on Thursday afternoon? [Pause] That’s great news. I’ll see you at 2:30 p.m. in your office on Thursday. Thanks for taking my call, and I hope you have a nice day.
Now that you’re familiar with some banking cold calling scripts, you’re ready to start cold calling! Don’t forget to come back and let us know how you do in the comments section below. Remember, you can get affordable targeted banking sales leads lists from TelephoneLists.Biz. Check our leads portal to see how you can target leads by income, credit score, and more!