SIC Code Lookup

SIC Code 7311: Advertising Agencies (Marketing Agencies)

7311 Advertising Agencies

The SIC code for advertising agencies is 7311, "Advertising Agencies." It covers agencies that create advertising and place it in media for clients, including full-service, digital, integrated, direct-response, and creative media agencies. Media buying-only firms use SIC 7319.

Division I: Services Major Group 73: Business Services Industry Group 731: Advertising SIC 7311

Related codes & NAICS B2B phone lists

Advertising agency data

How many advertising agencies are in your market?

Every business in our file is tagged with its SIC code. Pick a state to see how many SIC 7311 advertising agencies we hold with a phone number.

SIC 7311 · Advertising Agencies

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Related classifications

Advertising agency SIC codes and their NAICS equivalents

SIC 7311 maps directly to 2022 NAICS 541810, Advertising Agencies. Nearby advertising services use different codes when the business only buys media, sells media space, provides display advertising, or works primarily as a marketing consultant.

SIC	SIC description	NAICS	NAICS description
7311	Advertising Agencies	541810	Advertising Agencies
7312	Outdoor Advertising Services	541850	Indoor and Outdoor Display Advertising
7313	Radio, Television, and Publishers' Advertising Representatives	541840	Media Representatives
7319	Advertising, Not Elsewhere Classified	541830	Media Buying Agencies
7319	Advertising, Not Elsewhere Classified	541870	Advertising Material Distribution Services
7319	Advertising, Not Elsewhere Classified	541890	Other Services Related to Advertising
8743	Public Relations Services	541820	Public Relations Agencies
8742	Management Consulting Services	541613	Marketing Consulting Services

7311 is also a merchant category code

MCC 7311 means "Advertising Services" in payment card processing. SIC 7311 means "Advertising Agencies" in the Standard Industrial Classification system. The labels are similar, but MCC and SIC are separate systems used for different purposes. This page covers the SIC code.

What falls under 7311

Advertising and marketing agency types included in SIC 7311

The key SIC 7311 test is whether the agency prepares advertising and places that advertising in media for clients. A modern agency can work across print, broadcast, digital, or other media and still fit the same four-digit SIC code.

SIC 7311 · NAICS 541810

Full-service advertising agencies

Agencies that combine strategy, creative development, account management, production, media planning, and ad placement for clients.

SIC 7311 · NAICS 541810

Digital advertising agencies

Agencies that create campaigns and place paid advertising in digital media. The delivery channel changes, but the agency function still matches 7311.

SIC 7311 · NAICS 541810

Integrated marketing and advertising agencies

Firms that combine broader marketing work with advertising campaign creation and media placement, when advertising agency services are the primary activity.

SIC 7311 · NAICS 541810

Creative agencies with media placement

Creative shops that produce campaign concepts, copy, artwork, graphics, or related advertising material and also arrange placement in media.

SIC 7311 · NAICS 541810

Direct-response advertising agencies

Agencies that develop response-focused client campaigns and place those ads in the media channels used for the campaign.

SIC 7319 · NAICS 541830

Media buying-only agencies (not 7311)

Firms that place advertising with media but do not perform the creative preparation are excluded from SIC 7311. OSHA directs those media buying services to SIC 7319.

Why people look this up

Using SIC 7311 to build an advertising agency calling list

Most people searching for the advertising agency SIC code are filling out a form or building a prospect list. If it is the second one, SIC 7311 is the starting filter, then employee count, revenue, and geography make the list useful.

In our portal, SIC 7311 narrows the business file to advertising agencies. From there you can layer on employee count, annual revenue, city, county, zip, or area code, and contact name where available. The output is a CSV with the business name, phone number, address, SIC code, and the demographic fields you selected, ready to load into any dialer or CRM.

Common combinations include B2B software vendors targeting agencies by employee count and state, commercial printers and promotional suppliers targeting agencies by metro and revenue, and business service providers targeting independent agencies by geography and company size.

Get Started in the Portal

Advertising agencies are a moderate-turnover file

Agencies can rebrand, merge, relocate, or close, but this category generally changes less quickly than high-turnover industries such as restaurants. Our US business data is refreshed quarterly, Canada is refreshed annually, and we estimate roughly 90% accuracy on business records. Ask about refresh timing before buying a large file, whoever you buy it from.

SIC 7311 by state

How many advertising agencies are in each state?

These are the SIC 7311 advertising agencies in our file with a phone number, broken out by state. Every count below is available as a filtered download, and you can narrow further by city, county, zip, employee count, or revenue inside the portal.

SIC 7311 advertising agency records by US state
State	Code	Agencies	Share
Alabama	AL	358	1.2%
Alaska	AK	45	0.1%
Arizona	AZ	709	2.3%
Arkansas	AR	153	0.5%
California	CA	4,083	13.3%
Colorado	CO	649	2.1%
Connecticut	CT	382	1.2%
Delaware	DE	274	0.9%
District of Columbia	DC	147	0.5%
Florida	FL	2,750	9.0%
Georgia	GA	927	3.0%
Hawaii	HI	84	0.3%
Idaho	ID	124	0.4%
Illinois	IL	1,139	3.7%
Indiana	IN	401	1.3%
Iowa	IA	208	0.7%
Kansas	KS	198	0.6%
Kentucky	KY	289	0.9%
Louisiana	LA	308	1.0%
Maine	ME	96	0.3%
Maryland	MD	462	1.5%
Massachusetts	MA	639	2.1%
Michigan	MI	793	2.6%
Minnesota	MN	533	1.7%
Mississippi	MS	151	0.5%
Missouri	MO	545	1.8%
Montana	MT	102	0.3%
Nebraska	NE	137	0.4%
Nevada	NV	393	1.3%
New Hampshire	NH	138	0.5%
New Jersey	NJ	1,096	3.6%
New Mexico	NM	151	0.5%
New York	NY	2,749	9.0%
North Carolina	NC	722	2.4%
North Dakota	ND	57	0.2%
Ohio	OH	974	3.2%
Oklahoma	OK	243	0.8%
Oregon	OR	367	1.2%
Pennsylvania	PA	1,332	4.3%
Puerto Rico	PR	53	0.2%
Rhode Island	RI	78	0.3%
South Carolina	SC	384	1.3%
South Dakota	SD	57	0.2%
Tennessee	TN	512	1.7%
Texas	TX	2,308	7.5%
Utah	UT	331	1.1%
Vermont	VT	39	0.1%
Virginia	VA	683	2.2%
Washington	WA	630	2.1%
West Virginia	WV	66	0.2%
Wisconsin	WI	395	1.3%
Wyoming	WY	198	0.6%
United States total	US	30,642	100%

California has the largest SIC 7311 count in this file, followed by Florida, New York, and Texas. If your territory is one state, a complete state file is $549 as a one-time purchase. If you are working several markets, a portal plan from $99 a month lets you pull them as you go.

Common questions

Advertising agency SIC code FAQ

What is the SIC code for an advertising agency?

The SIC code for an advertising agency is 7311, "Advertising Agencies." It covers agencies that create advertising and place it in media for clients on a contract or fee basis.

What is SIC code 7311?

SIC 7311 is "Advertising Agencies." It covers establishments that prepare advertising, such as copy, artwork, graphics, and other creative work, and also place that advertising in media for clients.

What is the SIC code for a marketing agency?

A marketing agency that creates campaigns and places advertising generally uses SIC 7311. A firm that primarily provides marketing strategy or consulting without operating as an advertising agency is better matched to SIC 8742, with NAICS 541613 for Marketing Consulting Services.

What is the SIC code for a digital marketing or digital advertising agency?

A digital advertising agency that creates client campaigns and places advertising in digital media generally uses SIC 7311. The 2022 NAICS equivalent is 541810, Advertising Agencies.

What is the SIC code for a media buying agency?

A media buying-only service is not SIC 7311. OSHA places firms that place advertising with media but perform no creative services in SIC 7319, while NAICS uses 541830, Media Buying Agencies.

What is the difference between SIC 7311 and SIC 7319?

SIC 7311 covers agencies that both prepare advertising and place it in media. SIC 7319 covers advertising services not elsewhere classified, including media buying services that place advertising but do not provide creative services.

What is the NAICS equivalent of SIC 7311?

The direct NAICS equivalent of SIC 7311 is 541810, "Advertising Agencies." The Census SIC-to-NAICS bridge maps SIC 7311 to this one NAICS industry.

Is SIC 7311 the same as merchant category code 7311?

No. MCC 7311 is "Advertising Services" for payment card transaction classification, while SIC 7311 is the Standard Industrial Classification for Advertising Agencies. The number and broad industry are similar, but the systems serve different purposes.

Where can I get a list of advertising agencies by SIC code?

You can filter by SIC 7311 in the TelephoneLists.biz portal and download a CSV of advertising agencies with phone numbers, addresses, employee counts, revenue ranges, SIC, and NAICS. Plans start at $99 a month with no contract, or you can buy a complete state file in bulk for $549.

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SIC 7311 · Advertising Agencies

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