Telemarketers regularly encounter unresponsive leads while using paid-for telemarketing lead lists. Potential leads from a consumer lead list might not show any interest in their offers. The key reason is that they simply cannot trust an unknown caller. On that note, let us learn how the AIDAS model can help you improve the telemarketing conversion rate of your campaign, build a reputable brand image for your business, and guide your telemarketing business.
Knowing what telemarketing leads are, the types of leads, and how to move them further down the telemarketing sales funnel will make all the difference when running your telemarketing campaign. So let’s start at the fundamentals of telemarketing leads first!
Telemarketing leads are potential customers that sales agents can sell to over the phone. The business will consider them a lead if they fit their target market/ideal customer.
The most basic of leads are: cold leads, warm leads, hot leads. Nearly every sales industry uses these types of leads to label where their potential customers are in the sales pipeline.
Two other forms of telemarketing leads are MQL’s and SQL’s:
It might be helpful if you read or guide to aligning sales and marketing teams for this part.
The approaches you use to generate leads should align with the company’s visions and goals. It is also wise to have many approaches to generate leads. As the saying goes “Don’t put all your eggs in one basket.” Consider implementing the two forms of lead generation we have shared below into your lead generation strategy.
Organic telemarketing lead generation is when an individual or business finds your company through searching for a product, service, or question in a search engine. It differs from directly visiting your website or clicking on an ad for the company.
The benefit of organic lead generation is that you know the individual or company is interested in the product and they are likely ready to purchase since they are searching for the product or service. The other benefit is that this type of method requires little work on the companies part, aside from making your website informative and helpful, other forms of advertising weren’t necessary to draw the potential customer in.
The downside is that not all of your potential customers will find your company organically, so you shouldn’t completely rely on the method for your entire source of sales. Having a few avenues for sales is always best, including organic lead generation.
Yes, you could use a phone book and try to get the most sales you could out of the numbers listed, but how many sales would make it worth your time to call all those random numbers?
Telemarketing lead brokers make telemarketing much more efficient and effective. They have the capabilities to help you target your list to your ideal target market, as well as help save you time by excluding any telemarketing leads that wouldn’t be beneficial to your company.
The only risk in buying a telemarketing list is outdated or inaccurate data. Finding an expert telemarketing lead generation broker who updates their list regularly and runs checks on the data will help you avoid this risk.
The telemarketing sales funnel relies heavily on the AIDAS model.
So, what is the AIDA model?
The AIDA model demonstrates how to send leads through the sales funnel:
It’s likely that you aren’t optimizing your phone list to its full potential. That means your wasting time, money, and manpower for leads that never make it through the sales pipeline. The AIDA model marketing strategy is the solution to that problem. It will be able to improve your telemarketing conversion rates and set your campaign up for success. Take a look at how, below!
Your sales agents need to understand that the first few minutes of their sales presentation are crucial in drawing the attention of the prospects and converting them into sales leads. In addition, if you succeed in making a connection with your customers, don’t make yourself look over-enthusiastic for sales, or you might lose them in the process.
Once you have the attention of your customer, try to build their interest not only in your products and services but also in your brand. Such efforts help you boost the brand image of the company. Moreover, you need to work on your product knowledge once you know you are calling the right people from your residential phone list. A strong sales pitch certainly keeps your leads interested in learning the ins and outs of your products and services.
A lead generation program becomes effective only when it fulfills the aspirations of your leads. Engage with your leads and nurture them until the time they are ready to make purchases. As marketing managers, it is your responsibility to train your sales agents to create enough interest in customers’ minds to buy the products and services of your company.
Your telemarketing campaign goes for a toss if the leads don’t make purchases at the end of the conversation. Your sales agents need to follow a proper call-to-action plan as part of the telemarketing campaign. They need to include “call-to-action” in their sales pitch and see the quick conversion of leads into prospects and finally accounts for the company.
After-sales service is a crucial component of the sales process. Once your customer has relied on you; bought your products and services, you need to reassure them that they have made the right decision. Timely and satisfactory after-sales service is one of the key ways you can leave your customers satisfied with their buying decision.
Many telemarketers jump to the pitch too quickly, without understanding the prospect. The situation is the same as throwing darts in the dark and it can lose the time of telemarketers.
This is why we recommend you research more into the phase, following the lead generation process – which is lead qualification.
We also suggest you get to know the different methods of lead scoring, which will help you determine which leads are more likely to be high-value customers.
An increase in customer conversion rate through telemarketing yields desirable results when you make use of the AIDAS theory of selling . Not only you can increase the conversion rate of the potential leads, but you can also get more prospects in the process through word-of-mouth from happy customers.
The success of your campaigns, however, also depends on the quality of the custom cold calling lists you buy, and that’s when you need a reliable provider such as TelephoneLists. Feel free to contact our telemarketing consultants for a free sample list, tailored to your prerequisites.
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