While many realtors look forward to visiting properties with their established clients, a lot of real estate professionals don’t enjoy a task that’s often necessary for them to attract new clients — cold calling. If you dread the mere thought of cold calling, you can use our cold calling tips for real estate agents to overcome your reluctance to contact people you don’t know.
Tips for Cold Calling Real Estate Prospects
Here are some tips you can use when you’re cold calling for real estate prospects:
- Change Your Point of View: When you’re looking at a long list of real estate cold calling numbers, it can be intimidating. Instead of looking at every line on your list as an opportunity for you to be rejected, look at every number as an opportunity for you to introduce yourself and your business to someone who may become a long-term client or even a friend. Look at it this way — there are plenty of individuals out there who are looking to buy or sell property, and you’re in the perfect position to help them. Introducing yourself and your services by cold calling isn’t just benefiting you — it also has the chance to benefit the people on the other end of the line.
- Use Targeted Real Estate Cold Calling Lists: The first step to getting the targeted call lists you need is to find a trusted company that has affordable real estate call lists for sale. At TelephoneLists.Biz, we have real estate calling lists for sale that target specific zip codes. Our ability to produce lists of affordable real estate leads and phone numbers will prevent you from wasting time contacting people in areas that don’t produce the best prospects.
- Practice Your Phone Demeanor: In order to be successful with the real estate cold calling lists we have for sale, you’ll need to practice how you’ll behave when you’re on the phone. Use a tape recorder and mirror when you practice what you’re going to say to your prospects. Tape what you’re going to say and then listen to your recording to make sure your voice conveys a sense of familiarity that will put your prospects at ease. Observe your facial expressions and body language as you’re speaking. If you look uncomfortable while you’re talking, your voice will come across as strained, which can be off-putting to many prospects.
- Use a Script: One of the smartest things you can do to succeed with cold calling is to use one of our cold calling scripts for real estate agents. While it’s highly unlikely that you’ll follow a sales script verbatim, it can still be a useful guide that can help you stay on point and get a conversation going in the direction you want.
Cold Calling Scripts for Real Estate Agents From TelephoneLists.Biz
Below is a series of scripts that will help real estate agents make cold calls dialing by hand or using telemarketing software to expand their sphere of influence, advertise an open house, or contact potential buyers and sellers about real estate listings. Make sure you know basic phone sales tips as well as best times to call before starting your the outbound calling efforts!
Expanding Sphere of Influence
This script is useful in making a call to an established contact. You can use that contact to start building and expanding your sphere of influence. Hi, is this __________? Hello, __________. This is
Advertising an Open House
This script is useful for bringing an impending open house to the attention of potential buyers, while also getting your name and company information established with potential customers.
Hi, is this __________? Hello, __________. This is [your name] from [your company name]; I’m calling to let you know that I’ll be holding an open house at [address] on [date] from [time]. I’d like to invite you to stop by and see the property, and I was also wondering if you know of anyone else who might be interested. [PAUSE] Great! I hope you can find the time to stop by; it would be great to meet some of the neighbors. [PAUSE] Yes, and if you think of anyone who might be interested in buying or selling, please feel free to give them my contact information. Thanks so much for taking the time to speak with me today, __________. Have a good [day/afternoon/evening].
Prospecting for a New Listing
This script will help you call to advertise a new listing in the recipient’s neighborhood. It will also establish you as a real estate agent who’s interested in working with the local consumer base.
Hi, is this __________? Hello, __________. This is [your name] from [your company name]; I’m calling to let you know we’ve just listed your neighbor’s home at [address], and I was just wondering if you know of anyone who might be interested in moving to your neighborhood. [PAUSE] I understand if no names come to mind right now. One last question, __________. Do you know of anyone who might be interested in buying or selling in the near future? [PAUSE] If you think of anybody, feel free to give them my contact information. Thanks so much for your time, __________. Have a fantastic [day/afternoon/evening].