Over the past 10 to 15 years, one trend has become very apparent – companies are trying to sell their goods and services across borders in North America. For example, American retailers have been opening retail outlets in Canada while Canadian banks have established a presence in the United States in recent years.
While some retailers and financial institutions have effectively crossed the border separating America and Canada, others, such as Target, have failed. In order to be successful in both countries, companies have to recognize that the United States and Canada differ in more ways than having different topographies. Each country has its own unique customer base as well.
If you’re looking for residential phone leads for sale, it’s important you understand the differences between Canadian and American consumers before you commit to buying residential lists for your sales team. Being familiar with the differences between Canadian and U.S.-based consumers can not only help you purchase the right residential phone listings, it can also enable you to prepare sales scripts that are perfectly tailored to each market.
When you’re shopping for residential calling lists for your telemarketers, keep the following differences between Canadian and American residential consumers in mind:
Before you buy residential call lists for telemarketers, you should figure out your target market and how you’re going to target the specific consumers who’ll be the most likely to purchase your goods or services. If your Canadian business is looking to expand into America and you have an online store, you may want to look for areas of the country that have a high density of people who shop using the internet.
If your American business is trying to cross the border into Canada, you can identify locations that have a large number of consumers who participate in retail loyalty programs. You can then mention your own loyalty program into your sales script, and your staff can explain the added value your program provides when they have Canadian prospects on the phone.
Whether you should buy residential phone listings by state or country depends on a variety of factors, including the nature of your sales campaign. If you’re selling a product that will appeal to select buyers in specific geographic areas, it probably makes sense to purchase your leads by state or postal code. If you’re trying to introduce your products or services on a wide-scale basis, buying a list by country may make more sense.
Regardless of whether you’re looking for residential lists of American or Canadian consumers that cover a specific state or the entire country, we have an affordable residential telemarketing phone number list that will help you reach your sales goals. Our consumer databases are consistently updated so you can rest assured knowing you are targeting the right consumers. Contact TelephoneLists.Biz to learn more today.