Telemarketers typing
The Secrets to Planning a Successful B2C Telemarketing Campaign

Comprehensive planning is a prerequisite when it comes to crafting any sales initiative, with B2C telemarketing being no exception. The success of any campaign depends on the study and analysis of various factors, ranging from understanding the nature and sellability

Shaking Hands
Employee Engagement Tactics That Actually Work: A Guide for B2B Telemarketers

Despite delivering their best efforts and leveraging state-of-art technologies and systems, telemarketers often have to face ‘low employee engagement’, which always has a notable impact on their business. According to Gallup, a company known for opinion polls, the worldwide figure

Red Live Chat button
Live Chat 101: Driving Sales to Increasing Customer Satisfaction

While the use of live chat to drive sales and increase customer engagement is not a new practice, this business strategy is winning more fans than ever before. According to a study conducted by  ATG Global Consumer Trend, currently 90

Do Not Disturb
Why DNC Registration is NOT a Good Idea

In the middle of a meeting, movie or family dinner – telemarketing calls had become an intruder in the personal and professional lives of US citizens, until the introduction of the National Do Not Call Registry back in 2004. To

Two Bro Telemarketer
Automated Dialer Software: The “Now” of Telesales for Business Leads

Telesales has enabled countless businesses to connect with millions of customers and generate billions of dollars through business leads. Though the strategy is still going strong with no signs of slowing down,  the way it is executed has undergone radical

Blue woman with headset
Want to Grow Your Business? Understand Telemarketing Rules and Regulations

Though telemarketing is an effective way to reach out to potential and existing customers, the flipside, however, is that the telemarketing industry has become infamous for deceptive and overly aggressive selling tactics, especially during the last few years. In order

Holding Red Telephone
B2B Telemarketing: Awesome Sales Tool, If Handled Correctly

B2B telemarketing is one of the most efficient and cost-effective marketing tools for businesses across the world. Marketers use telemarketing because the response rate is higher compared to other direct marketing alternatives, along with a fairly low cost. However, while

IP phone off the hook
Fire Up your Sales with a Good Telemarketing List!

To attain viable results, it is crucial for a business to know how to locate quality leads and understand the ways to utilize a telemarketing list for return.  A good telemarketing list means you can focus on the process that

Getting ready to call a lead
Telemarketing Can Build Your Business

No business can effectively run with just one marketing channel. While social media and email marketing are quickly becoming marketers’ favorite inbound marketing tactics, telemarketing hasn’t lost its charm. It still occupies a compelling position in a business marketing campaign

Telemarketer reviewing her call list
Telemarketing 101: You’re Only As Good As Your Call List

Telesales businesses across the US and Canada know that good telemarketing lists are crucial to their success. If you have a good call list, telemarketing is a cost efficient, direct way to connect with a vast group of prospective customers